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Will the Prose custom shampoo, conditioner, and mask treat our specific scalp concerns? It seemed that Prose could really tackle all our hair problems and, in fact, give us "everything [we] need and nothing more." Before using Prose, I alternated between a few different shampoos and conditioners from brands like Kristin Ess and other semi-affordable Target options. For this experiment, though, I decided to halt the usage of any product that wasn’t Prose so that I could get the maximum benefits from the customized formulas. On the website, you answer a series of questions so Prose can “understand your unique hair needs and goals, lifestyle, and environment.” Questions range from age and hair type to how often you wash your hair to your daily diet and water intake. There are even questions about your location since air quality and humidity make a difference.
Prose's Long-term Plans Move Beyond Hair Care - Beauty - WWD
Prose's Long-term Plans Move Beyond Hair Care - Beauty.
Posted: Mon, 31 Aug 2020 07:00:00 GMT [source]
I Tried Prose’s Custom Haircare For a Month—Here’s If It’s Worth the Money
The 15 Best Clean Haircare Brands - InStyle
The 15 Best Clean Haircare Brands.
Posted: Tue, 29 Nov 2022 08:00:00 GMT [source]
Research shows that your hair’s appearance can have a significant impact on your confidence and self-esteem, and Prose understands the importance of hair care as a personal journey. She writes full-time for Honest Brand Reviews, alongside a variety of copy writing projects for local and international businesses. When not writing, you can find her in the kitchen whipping up a batch of vegan muffins. The FDA recommends avoiding products that contain formaldehyde, formalin, or methylene glycol, and to report any adverse reactions. When formaldehyde and related ingredients such as methylene glycol are heated, formaldehyde gas is released into the air, which can be hazardous to your health. The FDA and The Occupational Safety and Health Administration (OSHA) have issued warnings about Brazilian Blowout Acai Professional Smoothing Solution and Brasil Cacau Cadiveu, citing safety and labeling violations.

Here's What Happened When I Tried a Fully Customized Hair-Care Regimen
If you want to see whether Prose is worth the hype, you'll have to take the plunge and find out for yourself. “Prose takes into account all of the different parameters of hair needs so a customer never has to compromise,” Plas explains. The makeup of everyone's hair is unique because of plain 'ol DNA, but when you add in factors like geographic location (pollution, humidity, seasonal changes), lifestyle and styling habits, things can get a bit more complicated. Prose takes all of that into consideration when whipping up your custom products. A hair-care experience that's caters to more than just your hair’s texture.
Ingredients in Prose Products: The Good and Bad
This Prose hair mask uses a healthy lineup of ingredients to provide hydration, antioxidants, cuticle nutrition, anti-breakage, and deep nutrition to hair. The Pre-Shampoo Hair Mask works to add moisture back into dry, lifeless hair. Depending on your moisture needs, Prose tailors this mask to hydrate and repair damaged hair. Shea butter is a natural emollient that helps to moisturize and nourish hair, reduce frizz, enhance shine, and promote healthy hair growth.
One thing that’s nice about Function of Beauty is that you can customize the size of each product in your order, if, for instance, you wanted a bottle of conditioner that was twice as big as your shampoo. When it comes to customized hair care, a direct competitor to Prose is Function of Beauty. You can start the formula adjustment process or request a refund by contacting the company at You’ll receive a prepaid shipping label for returning your purchase. All customers have the option to request that their formula be vegan, gluten-free, or silicone-free, though omitting these ingredients may affect the success of your overall hair results. What’s contained within your Prose hair products clearly depends on your survey answers, but a complete list of potential Prose hair ingredients can be found here. Johnson & Johnson is another company that came under fire, when, in August 2021, it was accused of using a preservative in its OGX shampoo products that was known to cause hair loss.
In recent years, certain brands have come under fire for labeling products as “natural” when in fact they contain synthetic and chemical ingredients. In 2016, Unilever settled a class action suit levied against its TRESemmé Naturals product line for $3.25 million and discontinued the line. Not to mention, some of these brands really are the definition of #hairgoals.
General Business
The quiz will ask you the basics like your hair’s texture, length, and oiliness, but to truly understand what type of hair care you need, you’ll also need to share details about your lifestyle and habits. For example, Prose will ask how often you use hairspray in order to determine the cleanser strength of your shampoo or ask about your diet to get an idea of how much biotin you’re getting. However, considering how small the bottles are and how long and thick my hair is, another factor I felt was important to consider was how much of each product I’d have to use per wash.
vs. 180% Density Curly Wig: Is 180 Density Better Than 150?
All Prose formulas are mixed to order, which means that the company doesn’t offer samples. However, all purchases are backed by a 60-day satisfaction guarantee. Keratin is another ingredient which, while often touted as being good for hair health, may actually cause an increase in hair loss.
Energy & Natural Resources
Did I run through it faster than the custom shampoo because of this? My hair did have less frizz post-shower, even if I let it fully air-dry. It also helped keep my bleached strands from turning slightly orange, which they usually would have this far out from my last salon visit. Alongside Function of Beauty, The Hair Lab by Strands and AURA Hair Care, Prose is one of the most popular options for getting personalized haircare formulas delivered right to your doorstep. As someone who’s incredibly particular about their hair products, I was curious if Prose would actually be able to tailor formula’s specific to my wants and needs—basically, I was skeptical but hopeful. First things first, I headed to Prose's website, which asked whether I wanted to find my perfect formula or a salon near me.
NAD determined that the evidence in the record was insufficient to support the challenged “over 192,000 5-star product reviews” claim and recommended that it be discontinued. Overall, both of these brands claim to prioritize natural ingredients and long-lasting results. Some reviewers aren’t huge fans of Function of Beauty, as they awarded the company only two stars out of five due to expensive products and poor overall results. But as with any brand making big claims these days, it‘s wise to take a deeper, more objective look behind the pretty Instagram photos. In the following review, we‘ll analyze the key pros and cons of Prose hair care, INCLUDING shortcomings around scalp sensitivity, varies effectiveness across hair types, pricing concerns, AND QUESTIONABLE ingredient choices. As someone who often swaps regular conditioner for super hydrating hair masks, was this the most conditioning treatment I’ve ever tried?
A telltale sign of a lower-quality product is that you have to use a lot of it at a time because it’s so diluted, but it quickly became obvious to me that Prose’s formulations have hardly any fillers. I usually have to use multiple pumps of conditioner and slather on a thick layer of hair mask in order for my hair to feel properly hydrated, but the month’s supply of Prose really did last the full month. In my experience, the products did deliver what they promised but perhaps not due to the natural ingredients that were highlighted. In my shampoo, for example, yucca stem extract was highlighted as the main cleansing agent, but when I looked at the ingredients list, it was the second to last item. Regardless, the formula not only made my hair feel clean but also more nourished than it normally does after using generic shampoo. Overall, Prose is a good option for those looking for a personalized, natural hair care routine.
It did take time to get used to the low-lathering shampoo and not having to use as much product at a time. However, using my custom products definitely felt like an upgrade to my normal hair care routine because I did see improvement in the areas that were pain points for my hair. To ensure that your products are the right fit for you, Prose asks you to take an extensive online quiz centered on your hair.
In this article, we’ll closely examine Prose’s philosophy, ingredients, and more to tell you once and for all if the personalized hair care line lives up to the hype. Prose is set to revolutionize the hair care market, gifting women everywhere a much better version of their mane. You may have seen raving reviews from users, but if you haven’t done your own research, you probably have many questions.
Due to increasing consumer demand, many brands are starting to create more “natural” products and trying to stay away from using synthetic and artificial ingredients. Hair-smoothing products are meant to control frizz and curls for an extended period of time; they often contain formaldehyde. The application process is usually done in a professional salon and requires heat from a flat-iron or blow dryer. Most hair products that advertise the benefits of keratin don’t actually contain it or even specifically target the protein. To make matters worse, there is no evidence that keratin additives benefit hair health or growth.